In the last article, you have been introduced to e-commerce and online store (toko online). What is e-commerce and online store (toko online), how it penetrates Indonesian market, and the latest trend in e-commerce business. If you have ever wondered how to create an online store for your business, sit back, we will have it explained for you.

Before we go further, you might have realized the importance of online platforms for your business. You may already have put your products on instagram or facebook on sale, or opened a seller account on giant e-commerce platforms such as Lazada, Shopee, or Tokopedia. While those channels might be sufficient enough for your business, why would you still need your own website, then?

To answer that question, we will give you some illustrations. Selling your products on social media or already-existed e-commerce platforms were like renting a space on department store. The traffic was good, lots of people came and chances are they noticed your products and purchased it. The things is you can only display your products as it is. You have to follow the store’s layout and display, unable to really show your brand’s personality, which could be a disadvantage especially when you need to compete with other brands selling similar products.

Now, imagine you have your very own customized physical store at a location you choose by yourself, displaying only your products. Online store is no different. After all, the only difference between online and offline store is the platform. By building your own website, you will have full control of your online store. You can build it with any technology and configuration you desire, maintain it in any way you want; plus, it will look professional and good for your business.

Still wondering why you need a website for your online store (toko online)? Remember the answer: PERSONALIZATION.

Start your Own Online Store (Toko Online) Website

Now, let’s get down to the business. There is more than one way to create your own website. To make it simple, we will put them into two categories: Simple Practice and Best Practice. You can use either practice to create your online store website.

However, before choosing which practice suitable for your online store website, you have to know first how would you plan to use your online store website. Is it only to display your products, or you wish for full features to automatically handle transactions? Obviously, different purpose requires different practice. Below, we will be talking about each practice for you to decide the most efficient one to cater your needs.

Simple Practice

As the name suggests, Simple Practice requires simple step to build a website. You only need the right provider to host your store online. The most popular one is probably WordPress, so popular you might have heard or even use it. A lot of people have used WordPress for its practicality. You only need basic IT knowledge to utilize it. Simply browse and follow the instructions, or if it is still too confusing, YouTube is always there to help you out. There are already tons of videos showing you steps on how to build a website using WordPress and another similar platforms.

Simple practice usually equals faster process. WordPress, for example, has already provided you with themes, plugins, and pictures you can choose to customize your website. Simple practice is like ordering fast food in the website-making world.

While it is true that you can still run your business with website created by simple practice, there is not much you can do to advance your online store website. You will have to pay to unlock certain features, yet your choice is limited to resources provided by the providers.

Best Practice

Best Practice, just like the name, is considered the best way to create a website for your business. It offers exceptional flexibility and control to website owners as it uses the latest technology to construct. This practice basically uses ASP, or Active Server Pages, as the foundation which enables you to create your website using different technologies such as Angular, PHP, Go Lang, Ruby on Rails, etc. Each of these technologies is different and has its own special purpose, strength and weakness that you can adjust to suit your preference and needs.

The thing with this practice is, you can not work alone. You may need to hire expert web developer to help you making your website. As much as it will cost you, website created with best practice would bring your customers shopping experience that website created with simple practice can not serve.

Technology-wise, you will have more advanced features for your website compared to one created with the first practice. You can create a more personalized website where everything is customized according to you and your business’s needs.

Just like foods, fast food may be nice and all but nothing could beat the taste of home-cooking food, right? Whatever products you sell, making your website personal will help your customers find a better connection to your brand.

To Conclude…

Your online store (toko online) is like investment. While you can invest on cheaper and simpler option, it is always better to invest on the one with better features, especially if your business is big enough and customer experience has became your number one priority. Simple practice might be easier to utilize, but of course, the result will not be as sophisticated as the best one.

For your own personalized website with technologies of your choice, contact us:

Telp : (+62 22) 6614726
Email : info@bts.id

E-commerce in Trend

In an era where people relies on their gadgets to run errands, you might have heard about e-commerce as an alternative to more traditional way of offline shopping. From clothes to electronics to even fruits and vegetables, you are just one click away from having the goods delivered to your doorstep.

Easy, fast, and hassle free might be the main reasons why people behaviors of shopping and buying has shifted to the online option. For sellers and business owners, online store and its lower-cost and low-maintenance aspect, has allowed them to give more offers to their customers such as discount, promo, and cheaper price. Some people even confessed to have browsed around and tried on products offline, only to purchase it online later on.

So, What is it, Actually?

E-commerce is basically people selling and buying things online or over the internet. It can be through different platforms, from website to mobile application. In Indonesia only, according to annual report released by We Are Social in 2018, people that have access to the internet has already reached 132 million people, which means half of Indonesian population has access to go online. On the top of that, 68% of those internet-connected people are ‘online shopper with smartphone’, making e-commerce an inseparable part of today’s society.

As a result, e-commerce nowadays selling not only goods, but it can include service too. Compared to the old way of online shopping such as email, current technology has developed rapidly, thus making web-based online store (toko online) emerges everywhere, following by the increasing number of e-commerce platforms such as Lazada, Shopee, Tokopedia, etc.

Latest E-commerce Trend

Online store (toko online) has been the latest trend in the e-commerce business recently. Today, you can find thousands of store online on the internet, as well as on social media such as facebook, twitter, instagram, etc. They sell almost everything from foods, beverages, books, music instruments, kitchen equipment, till car, by just one click away. The latest research even shows that ticket (shows, concerts, sports) has became the new prima donna in e-commerce business with its online sales continue to soar ever since last year.

In addition, a lot of services providers has also been teaming up with e-commerce platforms to make online shopping experience much more convenient for customers, such as e-wallet and same-day shipping service.

What Does it Means?

While conventional shopping still has its own charms, e-commerce has undeniably stolen the business highlight in the past few years. More business owners have opted for online store to distribute their goods, thus making e-commerce a great platform for you to start a new business, or, if you already have one, putting it online would certainly expand it more.

You can start by creating your online store (toko online) on social media for free or go for self-hosted option for a more professional interface. For that, you may need to hire expert e-commerce web developers from reliable company that would take care of it all for you.

Contact us:

Telp : (+62 22) 6614726
Email : info@bts.id

Ecommerce Development Bandung – Berbelanja lewat e-commerce mungkin sudah jadi bagian keseharian Anda, tapi tahukah Anda apa itu e-commerce? Apa bedanya dengan e-business dan marketplace? Dan apa bedanya website e-commerce satu dengan lainnya?

Jika Anda memiliki bisnis dan sedang mencari cara untuk memasarkan produk Anda ke pasar yang lebih luas lagi, mungkin Anda harus mulai mempertimbangkan dan mulaimencari salah satu Ecommerce Development Bandung. Perkembangan teknologi, yang diikuti oleh perkembangan gadget elektronik, telah mengubah pola belanja masyarakat dari membeli langsung ke toko fisik menjadi secara online melalui internet. Sebagian besar orang bahkan mengunjungi toko fisik hanya untuk melihat dan mencoba kondisi barang, sebelum akhirnya membeli produk melalui jalur e-commerce.

Apa Itu E-commerce?

E-commerce atau electronic commerce, pada dasarnya adalah kegiatan menjual dan membeli produk secara online melalui internet. Secara istilah, e-commerce bisa berarti online retail yang menjual banyak jenis produk, atau sesederhana transaksi yang dilakukan secara elektronik, baik itu melalui website maupun software aplikasi.

Berbeda dengan e-business yang mencakup keseluruhan proses dalam mengelola bisnis online, termasuk SEO, email marketing, sales promotion, stock control, dll; e-commerce hanya mencakup transaksi barang dan jasa antara penjual dan pembeli yang dilakukan secara online.

Related article: E-Commerce the Future of Shopping.

Perkembangan E-Commerce

Sebelum menjadi populer seperti sekarang, e-commerce memiliki sejarah yang panjang. Awal mula e-commerce dimulai pada tanggal 11 Agustus 1994, saat NetMarket menjual Ten Summoner’s Tale, CD grup band Sting pada Phil Brandenberger dengan kartu kredit melalui internet. Menurut The New York Times, traksaksi ini adalah, “…transaksi retail pertama melalui internet dengan versi available dari software enkripsi data yang powerful dan didesain untuk menjamin keamanan.”

Di Indonesia sendiri, menurut insight dari Google dan Tamasek, ada 35 juta pengguna yang bertransaksi secara online di tahun 2017. Jumlah ini diprediksi akan mencapai angka 119 juta pengguna, dengan nilai yang dihasilkan dari transaksi meningkat sebesar 4x lipat di tahun 2025.

Laporan dari McKinsey yang berjudul “The Digital Archipelago: How Online Commerce is Driving Indonesia’s Economy” memaparkan lima faktor yang mendukung melesatnya perkembangan e-commerce di Indonesia, yaitu:

1- Meningkatnya jumlah pengguna smartphone;

2- Konsumen muda yang aware akan perkembangan teknologi digital;

3- Meningkatnya partisipasi UKM (Usaha Kecil dan Menengah) di pasar online;

4- Pertumbuhan investasi e-commerce;

5- Kebijakan pemerintah Indonesia yang mendukung pasar e-commerce.

Dari insight di atas, dapat kita lihat bahwa e-commerce adalah bisnis yang cukup menjanjikan di masa depan. Banyak bisnis mulai melakukan ekspansi dengan memasarkan produk mereka secara online. Sayangnya, pertumbuhan ini tidak diiringi dengan pemahaman masyarakat akan e-commerce itu sendiri. Banyak orang masih menganggap semua e-commerce adalah B2C (Business to Customer), padahal, dilihat dari jenis transaksinya, e-commerce dibagi ke dalam beberapa jenis:

Jenis-Jenis E-Commerce

B2C (Business-to-Customer)

Jenis yang paling umum. Bisnis yang menjual barang dan jasa langsung ke customer. Menurut trendingbisnis, e-commerce jenis ini memiliki berbagai macam bentuk, di antaranya:

– Mainstream platform yaitu perusahaan yang menjual berbagai macam kategori barang dan jasa langsung pada customer. E-commerce hanya bertindak sebagai platform yang menjembatani pemilik bisnis dan customer. Di Indonesia sendiri, contohnya adalah Blibli, Lazada, Matahari Mall, JD.id, dan Elevenia.

– Etalier adalah bentuk e-commerce di mana perusahaan, yang sebelumnya hadir secara fisik sebagai perusahaan retail, menjual langsung produknya secara online. Contohnya MAP Emall, Electronic City, Transmart Carrefour, dll.

– Daily Deals menjual produk atau jasa dalam bentuk tawaran kupon atau voucher, seperti Groupon, Lakupon, Evoucher, dll.

– Verticals adalah perusahaan e-commerce yang menjual produk atau jasa yang memiliki kategori khusus. Contohnya, Zalora, HIJUP, dan Pomelo untuk kategori fesyen; Sociolla untuk kategori beauty; Fabelio dan Ruparupa untuk kategori Home & Living; Bhinneka untuk kategori elektronik; dan Traveloka, Tiket.com, serta bobobobo untuk kategori Lifestyle & Travel.

B2B (Business-to-Business)

Jenis e-commerce yang mungkin tidak sepopuler B2C e-commerce. Sebuah e-commerce dapat dikategorikan B2B jika pihak e-commerce sebagai bisnis, menjual produk dan jasa mereka pada klien yang merupakan bisnis atau organisasi. Misalnya, sebuah perusahaan material konstruksi yang menjual produk mereka pada arsitek dan kontraktor. Di Indonesia sendiri ada Ralali, B2B e-commerce yang menjual produk dalam berbagai macam kategori secara grosir.

C2C (Customer-to-Customer)

Anda mungkin sering sekali berbelanja di jenis e-commerce ini, tapi tidak tahu perbedaannya dengan e-commerce B2C. Di jenis e-commerce ini, alih-alih pemilik bisnis, individual atau customer juga bisa menjual barang mereka ke customer lain. Contoh yang paling sesuai: eBay, di mana pelanggan bisa menjual barang bekas mereka ke sesama pelanggan. Di Indonesia sendiri, banyak e-commerce memperbolehkan penggunanya membuka lapak dan menjual barang tanpa memerlukan kurasi dan dokumen yang membuktikan mereka sebagai pemilik bisnis. Pengguna bisa menjual dan membeli barang menggunakan satu akun yang sama.

Beberapa bentuk dari e-commerce C2C:

– Marketplace adalah bentuk e-commerce di mana konsumen yang ingin menjual dan membeli produk difasilitasi untuk bertransaksi. Dalam hal ini, perusahaan e-commerce bertindak mengamankan keseluruhan traksaksi dari mulai pemesanan, pembayaran, hingga pengiriman. Contoh marketplace besar di Indonesia: Bukalapak, Tokopedia, dan Shopee.

Related article: Online Marketplace: the Game Changer in the Business.

– Classified, berbeda dengan marketplace, hanya memfasilitasi pertemuan antara konsumen yang hendak menjual dan membeli. Penjual mengiklankan produknya di e-commerce, pembeli bisa mencari produk yang diinginkan, namun transaksi dilakukan tanpa campur tangan perusahaan e-commerce. Contoh dari bentuk e-commerce ini adalah Rumah123, UrbanIndo, dan OLX.

C2B (Customer to Business)

Jenis e-commerce ini mungkin paling jarang digunakan oleh masyarakat Indonesia. Di model e-commerce ini, customer lah yang menawarkan produk atau jasa (biasanya jasa) untuk bisnis dan organisasi. Contoh dari jenis e-commerce C2B di Indonesia adalah Sribulancer di mana customer atau individu menawarkan jasa mereka pada pemilik bisnis.

Kelebihan dan Kekurangan E-Commerce

Apa yang membuat Anda lebih memilih untuk berbelanja secara online? Pasti ada kelebihan dari e-commerce yang Anda rasakan, yang mungkin juga menjadi alasan popularitas e-commerce meningkat pesat di Indonesia. Sebagai pemilik bisnis, ada banyak kelebihan dari e-commerce yang bisa Anda manfaatkan untuk mengembangkan usaha Anda.

Kelebihan

– Exposure yang lebih luas = lebih banyak konsumen

Sebanyak apa pun toko fisik yang Anda miliki, tidak akan bisa menyamai exposure yang diberikan oleh e-commerce. Memasarkan barang Anda secara online, berarti menjadikan semua orang yang memiliki akses internet sebagai pelanggan potensial. Tidak hanya menjangkau pelosok Indonesia, tapi juga internet user di luar negeri.

Exposure yang lebih luas, berarti lebih banyak konsumen yang bisa Anda dapatkan; apalagi jika Anda memfasilitasi konsumen-konsumen luar negeri dengan kemudahan dalam segi pembayaran dan pengiriman. Beberapa e-commerce yang melayani pengiriman ke seluruh dunia seperti Book Depository, misalnya, bahkan menyediakan fitur gratis ongkos kirim tanpa syarat ke seluruh dunia.

– Tidak Ada Jadwal = Pemasukan 24/7

Dengan menggunakan Jasa Ecommerce Development Bandung anda tidak membutuhkan jadwal operasional toko. Customer bisa melihat dan membeli barang kapan pun, bahkan di waktu-waktu toko fisik biasanya tutup. Dengan fleksibilitas ini, Anda bisa mendapat pemasukan tanpa terbatas waktu operasional toko. 24 jam sehari, 7 hari seminggu.

– Biaya Pembuatan Awal dan Maintaining yang Rendah

Sudah bukan rahasia lagi bahwa membangun sebuah toko membutuhkan biaya yang tidak sedikit. Menyewa atau membeli tanah dan bangunan, membangun atau merenovasi toko, dan maintaining harian toko tentu akan membebani keuangan Anda. Ditambah lagi, semakin strategis lokasi yang dipilih, biaya yang dikeluarkan akan semakin mahal.

Dengan e-commerce, Anda bisa mulai dengan modal sesedikit mungkin. Bahkan tanpa modal sekali pun. Anda bisa mencoba berjualan di online marketplace dengan sistem dropship. Lalu, setelah usaha berjalan dan modal terkumpul, Anda bisa mengembangkannya dengan membuat website Anda sendiri.

– Margin Profit yang Lebih Besar

Dengan harga jual yang sama, biaya operasional e-commerce yang lebih kecil dari toko fisik berarti bertambahnya margin profit yang akan Anda dapatkan. Sekalipun harga jual diturunkan, profit yang Anda dapatkan akan tetap lebih besar. Semakin besar margin, maka semakin banyak Anda melakukan penjualan, semakin besar pula pemasukan yang akan Anda dapatkan.

– Tidak Perlu Banyak Pegawai

Salah satu kelebihan e-commerce adalah Anda tidak perlu merekrut banyak pegawai. Saat memulai bisnis, Anda bahkan bisa mengerjakan semuanya sendiri. Saat bisnis Anda sudah berkembang dan skala penjualan mengharuskan Anda merekrut pegawai, dengan sistem transaksi otomatis yang ditawarkan e-commerce, jumlah pegawai yang Anda butuhkan tidak akan sebanyak jika Anda membuka toko retail fisik.

– Lebih Mudah Mendapatkan Data Pelanggan

Saat berbelanja secara online, pelanggan akan secara otomatis memasukkan data pribadi mereka. Data ini bisa manfaatkan untuk strategi marketing, meningkatkan kualitas layanan dan hubungan dengan pelanggan, dan, pada akhirnya, meningkatkan penjualan.

Tantangan

Dengan semua kelebihan di atas, bisnis e-commerce bukannya tanpa kekurangan. Hanya saja, dibanding kekurangan, hal-hal di bawah ini mungkin lebih tepat disebut tantangan bagi pemilik bisnis.

– Pelanggan Tidak Bisa Melihat Produk Sebelum Membeli

Salah satu tantangan utama bagi bisnis e-commerce adalah menyediakan informasi produk yang jelas bagi pelanggan. Padahal pelanggan perlu diyakinkan mengenai produk yang akan dibelinya. Terkadang, faktor utama yang membuat sebagian orang tidak jadi berbelanja secara online adalah keraguan apakah produk akan cocok saat mereka pakai? Apakah ukurannya sudah sesuai? Dst.

Untungnya, beberapa teknologi yang sudah berkembang sekarang ini, seperti virtual dan augmented reality, memungkinkan pelanggan untuk ‘mencoba’ barang sebelum membeli. Terutama produk-produk seperti pakaian, kosmetik, dan interior. Untuk mengatasi kebingungan pelanggan akan detail dan kondisi barang, penjual bisa menambahkan foto, video, dan detail sejelas mungkin dari produk.

Baca juga: 5 Teknologi E-Commerce yang Harus Diantisipasi Retailer.

– Persaingan yang Tinggi

Salah satu kelebihan yang menjadi tantangan. Karena mudahnya ‘membuka lapak’ dalam bisnis e-commerce, banyak toko dengan produk serupa bermunculan, dan akibatnya, persaingan antar penjual menjadi sangat tinggi. Solusinya, selain membangun kepercayaan dengan customer, Anda juga harus mengkustomisasi toko Anda agar ‘berbeda’ dari toko sejenis lain. Baik itu melalui branding maupun pelayanan dan dikustomisasi sesuai karakteristik pelanggan.

Related Article: How to Step Up Your Online Store Game by Building a Website.

– Isu Keamanan

Sebagai platform yang menjembatani transaksi antara penjual dan pembeli tanpa perlu bertatap muka, isu utama yang muncul dari bisnis e-commerce adalah keamanan, terutama dalam proses pembayaran dan pengiriman barang. Untuk mengatasinya, sebagian marketplace kini sudah menyeleksi dengan ketat dan menandai penjual-penjual yang terpercaya sehingga pembeli memiliki ‘jaminan’ bahwa transaksi akan berjalan dengan mulus atau penjual akan kehilangan statusnya sebagai penjual terpercaya.

– Bergantung pada Akses Internet, Sehingga Toko Tidak Bisa Diakses Saat Internet Down

E-commerce yang juga dikenal sebagai Internet Commerce, bergantung pada akses internet untuk menjalankan bisnis. Tantangan ini, selain tidak bisa menjangkau pembeli yang tidak memiliki akses pada internet, juga beresiko tidak bisa melakukan transaksi saat internet down atau website crash. Jika Anda membuka toko Anda di salah satu marketplace, masalah teknis yang dialami oleh marketplace juga akan menjadi masalah Anda.

Karena itulah sangat penting untuk memastikan bahwa toko dan website Anda berada di platform yang tepat. Jika Anda ingin atau sudah mempunyai website sendiri, penting pula untuk memastikan bahwa website Anda menggunakan teknologi yang tepat. Berkonsultasilah dengan software house terpercaya untuk mengetahuinya.

Related Article: What Makes a Good Online Store Website: 10 Most Used Programming Languages for Website Development.

Contact us:

Telp : (+62 22) 6614726

Email : info@bts.id

Almost everyone who is familiar with internet in Indonesia must have known about e-commerce websites.

After all, according to We are Social, 45% of Indonesian internet users visited an online retail store in the past 30 days.

Millions of people are doing the transaction through e-commerce websites every day.

Here are top 10 e-commerce websites in Indonesia according to Asean Up: Lazada Indonesia, Tokopedia, Bukalapak, Blibli, Shopee Indonesia, JD.id, Elevenia, Bhinneka, Zalora Indonesia, and Qoo10 Indonesia.

To Lazada Indonesia alone, estimated 118.500.000 visits landed on their website monthly, which is not a small number considering Indonesia has around 132,7 million internet users.

With this country’s digital development growing rapidly, e-commerce website is undoubtedly the future of shopping method.

A Brief Backstory

Now, let’s dig deeper to the back stories behind 3 largest e-commerce websites from Indonesia.

First, we have Tokopedia, the largest online marketplace in Indonesia.

Was founded by CEO William Tanuwijaya and Leontinus Alpha Edison in 2009, have received $100 million funding from Japan’s Softbank and America’s Sequoia Capital last year which made Tokopedia startup company with the highest valuation in Indonesia at the moment.

Initially, Tokopedia was started to solve security problem arose from online transactions in a country made of numerous small islands like Indonesia.

They want their website to be a safe platform bridging merchants and customers doing their business online.

On the second place, we have Bukalapak—a C2C online marketplace platform aims to provide easy and reliable e-commerce platform by providing extra financial guarantees to their customers.

Their goal to be number 1 marketplace in Indonesia was implemented through their program facilitating SMEs in Indonesia doing online transactions.

Third, Blibli. Blibli was not started until 2011, though the initial idea came out in 2010 when founder, Kusumo Martanto of PT. Global Digital Niaga, realizing the huge potential of e-commerce business in Indonesia.

He noticed that 50% of Indonesia’s population are young, thus can easily accept new technology such as e-commerce platform and online store website.

Marketplace as The Future of Online Retail

Online marketplace is playing a huge role in today’s business.

From the past few years, we have seen that advancement in technology has shifted people’s behavior in buying and selling as these days, people tend to purchase things online rather than directly to the stores.

E-commerce with its conviciency will make people leave the traditional way soon enough. Despite being in trend for years, for you business owners, it is still not too late to start put your business online. Building your own marketplace, although requires a lot of works, is far from impossible with the help of the right website development company.

Convenience will make people leave the traditional way soon enough.

Despite being in trend for years, for you business owners, it is still not too late to start put your business online.

Building your own marketplace, although requires a lot of works, is far from impossible with the help of the right website development company.

Here are Some Reasons Why…

If you still need to be convinced, here are some reasons why you should start thinking of build your own online store or marketplace.

First, it is a good investment. With the traffic an online store would bring to your front door, you will most likely get a quick return.

You will get more chance to market your products, and low maintenance cost would surely doubled your profit.

Second, lower budget than building a physical store.

We all know that physical store cost a fortune, build or rent, the money you will need to prepare is still a lot.

With online platform, you can choose to spend less. It is more flexible to maintain, too.

You do not have to present and wait for your customers all day, as it is accessible from your device that you can bring along everywhere.

It saves a lot of your money, time, and also energy.

For you who have decided to go further and plan your e-commerce website, consider choosing us to assist you with qualified human resources to build your website.

Contact us:

Telp : (+62 22) 6614726
Email : info@bts.id

In the last article, you have been introduced to e-commerce and online store (toko online). What is e-commerce and online store (toko online), how it penetrates Indonesian market, and the latest trend in e-commerce business. If you have ever wondered how to create an online store for your business, sit back, we will have it explained for you.

Before we go further, you might have realized the importance of online platforms for your business. You may already have put your products on instagram or facebook on sale, or opened a seller account on giant e-commerce platforms such as Lazada, Shopee, or Tokopedia. While those channels might be sufficient enough for your business, why would you still need your own website, then?

To answer that question, we will give you some illustrations. Selling your products on social media or already-existed e-commerce platforms were like renting a space on department store. The traffic was good, lots of people came and chances are they noticed your products and purchased it. The things is you can only display your products as it is. You have to follow the store’s layout and display, unable to really show your brand’s personality, which could be a disadvantage especially when you need to compete with other brands selling similar products.

Now, imagine you have your very own customized physical store at a location you choose by yourself, displaying only your products. Online store is no different. After all, the only difference between online and offline store is the platform. By building your own website, you will have full control of your online store. You can build it with any technology and configuration you desire, maintain it in any way you want; plus, it will look professional and good for your business.

Still wondering why you need a website for your online store (toko online)? Remember the answer: PERSONALIZATION.

Start your Own Online Store (Toko Online) Website

Now, let’s get down to the business. There is more than one way to create your own website. To make it simple, we will put them into two categories: Simple Practice and Best Practice. You can use either practice to create your online store website.

However, before choosing which practice suitable for your online store website, you have to know first how would you plan to use your online store website. Is it only to display your products, or you wish for full features to automatically handle transactions? Obviously, different purpose requires different practice. Below, we will be talking about each practice for you to decide the most efficient one to cater your needs.

Simple Practice

As the name suggests, Simple Practice requires simple step to build a website. You only need the right provider to host your store online. The most popular one is probably WordPress, so popular you might have heard or even use it. A lot of people have used WordPress for its practicality. You only need basic IT knowledge to utilize it. Simply browse and follow the instructions, or if it is still too confusing, YouTube is always there to help you out. There are already tons of videos showing you steps on how to build a website using WordPress and another similar platforms.

Simple practice usually equals faster process. WordPress, for example, has already provided you with themes, plugins, and pictures you can choose to customize your website. Simple practice is like ordering fast food in the website-making world.

While it is true that you can still run your business with website created by simple practice, there is not much you can do to advance your online store website. You will have to pay to unlock certain features, yet your choice is limited to resources provided by the providers.

Best Practice

Best Practice, just like the name, is considered the best way to create a website for your business. It offers exceptional flexibility and control to website owners as it uses the latest technology to construct. This practice basically uses ASP, or Active Server Pages, as the foundation which enables you to create your website using different technologies such as Angular, PHP, Go Lang, Ruby on Rails, etc. Each of these technologies is different and has its own special purpose, strength and weakness that you can adjust to suit your preference and needs.

The thing with this practice is, you can not work alone. You may need to hire expert web developer to help you making your website. As much as it will cost you, website created with best practice would bring your customers shopping experience that website created with simple practice can not serve.

Technology-wise, you will have more advanced features for your website compared to one created with the first practice. You can create a more personalized website where everything is customized according to you and your business’s needs.

Just like foods, fast food may be nice and all but nothing could beat the taste of home-cooking food, right? Whatever products you sell, making your website personal will help your customers find a better connection to your brand.

To Conclude…

Your online store (toko online) is like investment. While you can invest on cheaper and simpler option, it is always better to invest on the one with better features, especially if your business is big enough and customer experience has became your number one priority. Simple practice might be easier to utilize, but of course, the result will not be as sophisticated as the best one.

For your own personalized website with technologies of your choice, contact us:

Telp : (+62 22) 6614726
Email : info@bts.id

E-commerce in Trend

In an era where people relies on their gadgets to run errands, you might have heard about e-commerce as an alternative to more traditional way of offline shopping. From clothes to electronics to even fruits and vegetables, you are just one click away from having the goods delivered to your doorstep.

Easy, fast, and hassle free might be the main reasons why people behaviors of shopping and buying has shifted to the online option. For sellers and business owners, online store and its lower-cost and low-maintenance aspect, has allowed them to give more offers to their customers such as discount, promo, and cheaper price. Some people even confessed to have browsed around and tried on products offline, only to purchase it online later on.

So, What is it, Actually?

E-commerce is basically people selling and buying things online or over the internet. It can be through different platforms, from website to mobile application. In Indonesia only, according to annual report released by We Are Social in 2018, people that have access to the internet has already reached 132 million people, which means half of Indonesian population has access to go online. On the top of that, 68% of those internet-connected people are ‘online shopper with smartphone’, making e-commerce an inseparable part of today’s society.

As a result, e-commerce nowadays selling not only goods, but it can include service too. Compared to the old way of online shopping such as email, current technology has developed rapidly, thus making web-based online store (toko online) emerges everywhere, following by the increasing number of e-commerce platforms such as Lazada, Shopee, Tokopedia, etc.

Latest E-commerce Trend

Online store (toko online) has been the latest trend in the e-commerce business recently. Today, you can find thousands of store online on the internet, as well as on social media such as facebook, twitter, instagram, etc. They sell almost everything from foods, beverages, books, music instruments, kitchen equipment, till car, by just one click away. The latest research even shows that ticket (shows, concerts, sports) has became the new prima donna in e-commerce business with its online sales continue to soar ever since last year.

In addition, a lot of services providers has also been teaming up with e-commerce platforms to make online shopping experience much more convenient for customers, such as e-wallet and same-day shipping service.

What Does it Means?

While conventional shopping still has its own charms, e-commerce has undeniably stolen the business highlight in the past few years. More business owners have opted for online store to distribute their goods, thus making e-commerce a great platform for you to start a new business, or, if you already have one, putting it online would certainly expand it more.

You can start by creating your online store (toko online) on social media for free or go for self-hosted option for a more professional interface. For that, you may need to hire expert e-commerce web developers from reliable company that would take care of it all for you.

Contact us:

Telp : (+62 22) 6614726
Email : info@bts.id