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Online Marketplace: the Game Changer in the Business

Almost everyone who is familiar with internet in Indonesia must have known about e-commerce websites.

After all, according to We are Social, 45% of Indonesian internet users visited an online retail store in the past 30 days.

Millions of people are doing the transaction through e-commerce websites every day.

Here are top 10 e-commerce websites in Indonesia according to Asean Up: Lazada Indonesia, Tokopedia, Bukalapak, Blibli, Shopee Indonesia, JD.id, Elevenia, Bhinneka, Zalora Indonesia, and Qoo10 Indonesia.

To Lazada Indonesia alone, estimated 118.500.000 visits landed on their website monthly, which is not a small number considering Indonesia has around 132,7 million internet users.

With this country’s digital development growing rapidly, e-commerce website is undoubtedly the future of shopping method.

A Brief Backstory

Now, let’s dig deeper to the back stories behind 3 largest e-commerce websites from Indonesia.

First, we have Tokopedia, the largest online marketplace in Indonesia.

Was founded by CEO William Tanuwijaya and Leontinus Alpha Edison in 2009, have received $100 million funding from Japan’s Softbank and America’s Sequoia Capital last year which made Tokopedia startup company with the highest valuation in Indonesia at the moment.

Initially, Tokopedia was started to solve security problem arose from online transactions in a country made of numerous small islands like Indonesia.

They want their website to be a safe platform bridging merchants and customers doing their business online.

On the second place, we have Bukalapak—a C2C online marketplace platform aims to provide easy and reliable e-commerce platform by providing extra financial guarantees to their customers.

Their goal to be number 1 marketplace in Indonesia was implemented through their program facilitating SMEs in Indonesia doing online transactions.

Third, Blibli. Blibli was not started until 2011, though the initial idea came out in 2010 when founder, Kusumo Martanto of PT. Global Digital Niaga, realizing the huge potential of e-commerce business in Indonesia.

He noticed that 50% of Indonesia’s population are young, thus can easily accept new technology such as e-commerce platform and online store website.

Marketplace as The Future of Online Retail

Online marketplace is playing a huge role in today’s business.

From the past few years, we have seen that advancement in technology has shifted people’s behavior in buying and selling as these days, people tend to purchase things online rather than directly to the stores.

E-commerce with its conviciency will make people leave the traditional way soon enough. Despite being in trend for years, for you business owners, it is still not too late to start put your business online. Building your own marketplace, although requires a lot of works, is far from impossible with the help of the right website development company.

Convenience will make people leave the traditional way soon enough.

Despite being in trend for years, for you business owners, it is still not too late to start put your business online.

Building your own marketplace, although requires a lot of works, is far from impossible with the help of the right website development company.

Here are Some Reasons Why…

If you still need to be convinced, here are some reasons why you should start thinking of build your own online store or marketplace.

First, it is a good investment. With the traffic an online store would bring to your front door, you will most likely get a quick return.

You will get more chance to market your products, and low maintenance cost would surely doubled your profit.

Second, lower budget than building a physical store.

We all know that physical store cost a fortune, build or rent, the money you will need to prepare is still a lot.

With online platform, you can choose to spend less. It is more flexible to maintain, too.

You do not have to present and wait for your customers all day, as it is accessible from your device that you can bring along everywhere.

It saves a lot of your money, time, and also energy.

For you who have decided to go further and plan your e-commerce website, consider choosing us to assist you with qualified human resources to build your website.

Contact us:

Telp : (+62 22) 6614726
Email : info@bts.id

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